Adding to the list of denim brands in the country, Italian brand Replay opened their first store in the capital city in partnership with Reliance Brands Limited. Known for its innovative flair and quality denim, the brand will house everything from denim wear, casual wear to footwear and accessories. 

The expansive store at Ambience Mall, Gurgaon brings together the brands signature elements; right from their materials to the furnishings used in the store. Keeping in mind Replay’s global image, the store is a reflection of the brand’s aesthetic. Speaking on the new venture, Matteo Sinigaglia, CEO of Fashion Box SpA, commented, “I am very excited about Replay’s first store opening in India at Delhi-Gurgaon. I am confident that our constant striving to deliver qualitative and innovative products will be in line with the consumers’ appetite for the highest standards in denim. Furthermore, it is a real pleasure to join forces with Reliance Brands Limited, and I truly believe we are starting a wonderful journey together.”

Here’s what you can expect to find in the store – Replay’s Hyperflex+ range of signature denim that offers superior comfort, t-shirts with rock prints, marble washes, leather jackets and coated denim. Keeping the athleisure wave going, the brand nylon jackets with logos on the back and contrasting zippers are featuring the custom Replay ribbons. Further, the brand plans to open three stories in Mumbai and New Delhi and a flagship store in Maker Maxity, Mumbai by the end of this year.