On the occasion of International Men’s Day, H&M unveiled its latest winter look book, which features actor Aditya Seal. The brand’s idea of a celebration is that every man should celebrate himself and embrace his own element in the truest form.
In the winter look book campaign, Seal shows us how an individual can embrace the person they are with his candid narrative, where he talks about appreciating smaller things in life during complex times in alluring sun-soaked apparels. In today’s world, a man’s fluidity, adaptiveness to change and creativity matters more than archaic ideas of rigidity and unflinching beliefs. Through the medium of fashion, a modern man like him busts stereotypical myths by moving forward and setting trends. It narrates how H&M has always believed in progression by portraying an individual celebrating themselves in their own way.
Inspired by a winter afternoon, the idea is to show Seal in his personal space where he starts off with cycling in a white turtleneck jumper paired with slim-fit khaki joggers. Moving onto the second look, we can see his style shift to more natural hues, where he’s sporting a sandy overshirt paired with oat beige neck-jumper, carefreely enjoying his own company reading scripts and going through his work. The boy-next-door charm defines the subtlety the brand wanted to showcase to their audiences. Highly influenced by the earthy tones, the colour palette varies in shades of camel, browns, whites and yellows, adding a vibrancy to the winter pieces.
Seal has been known for his leading characters in Tum Bin 2, Student of the year 2 and Purani Jeans. On the OTT platform, Seal made his debut in Alt Balaji’s Fittrar, for which he received positive reviews. The actor will be seen opposite Kiara Advani in Indoo Ki Jawani, a comedy revolving around the dating apps. He is a quintessential man who fits in perfectly with the brand’s creative outlook in the terms of expressing himself, versatility and dynamic personality. Seal’s personality has been captured marvelously in the campaign, where expressing oneself at a comfort place has been a priority.
The youth will undoubtedly relate themselves to his identity and connect with the clothing offered by H&M, as it boasts about celebrating men on everyday occasions.
The Holiday collection is available to shop here.
