With no pre-announcement or buzz, Gucci recently launched an Instagram account Gucci Beauty for its beauty line. For makeup lovers and collectors alike, one would expect product flat lays, campaign images or swatches as posts on the page. The account has none of that. Guided by Gucci’s creative director, Alessandro Michele the brand is looking at beauty through the lens of paintings from varied time periods. Art is subjective and so is beauty is what Michele wants you to know.

The historic artworks span from an 1876 portrait of a pregnant native Latin American woman, 19th-century Japanese artwork to Nobel women from the Elizabeth era, and everything in between. A collection as diverse as this picks out beauty practices from an era and demonstrate how the same were interpreted by the people in those times. The captions underneath each post also touch upon key beauty features in the paintings such as rosy cheeks, clean brows or a red lip.

Curated by a group of five staff writers, the works of art have been picked from various galleries, museums and private collections such as Metropolitan Museum of Art in New York and Uffizi Gallery in Florence to name a few. The culmination of art, history, and culture to launch a beauty line is a first of its kind but not a first for the brand. Gucci Bloom Acqua Di Fiori fragrance launch had 15 female artists create their interpretations for the same. There is no confirmation regarding a makeup line launch but in the time being, here are some of the initial posts to give you a walk in a museum experience without really doing so.  Scroll away.