If you have always dreamed of witnessing a live fashion show, and especially at the highly regarded Milan Fashion Week, you are in for a treat. Diesel has come up with a concept, where you can actually experience a physical show, with the brand’s Creative Director Glenn Martens announcing that their upcoming 2023 collection will be open to the public. 

Set to be showcased at the Milan Fashion Week, the Spring/Summer 2023 collection will be open to fashion enthusiasts on a first-come, first-serve basis through an online registration process that will be hosted on the Italian brand’s website. The registration process will commence on September 1, 2022. 

Apart from the ticket distribution, the show will also be available for viewing on the brand’s digital platforms such as the website and Instagram and Facebook handles. The collection will be the second one under Martens’ aegis, after he made his debut in February in Milan for the Fall/Winter 2022 season. Other than Diesel, Martens is known for his collections at Y/Project and his recent partnership with Jean-Paul Gaultier for the haute couture collection.  

Last month, the Italian denim brand launched its ‘The Big D-Show’ Collection that focused on the Diesel DNA in a modern way, with a new branding approach, where the Italian brand’s D logo was seen across all categories.