Burberry became the first luxury brand to pledge that it intends to be climate positive by 2040.

The company said it is the first luxury brand to set out the goal, which it will achieve by investing in key initiatives “to support wider climate change efforts beyond its value chain”. The British brand posted a series of posts on its Instagram platform to explain more about the pledge.

“Burberry was built upon a desire to explore nature and the great outdoors and they have remained our inspiration for more than 150 years,” said Burberry CEO Marco Gobbetti in a statement. “Drawing on this heritage of exploration and driven by our creative spirit, today, we are setting a bold new ambition: to become climate positive by 2040. As a company, we are united by our passion for being a force for good in the world.”

The British luxury brand said as part of the target it aims to cut emissions across its extended supply chain by 46 per cent by 2030. It also announced its support for the Fashion Avengers, a coalition of global fashion organisations working together to promote action towards achieving the UN’s Sustainable Development Goals (SDGs). As part of this, Burberry is supporting the Forest for Change, a UN Global Goals installation created by British designer Es Devlin for the 2021 London Design Biennale.

At the moment, the luxury brand is on track to meet its target to become carbon neutral across its own footprint in 2022 by reducing emissions, improving energy efficiency and switching to renewable electricity sources.

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