Bollywood’s influence on Indian fashion has long been undeniable, and today, many of its stars have transitioned from being style icons to fashion entrepreneurs. Their brands, spanning athleisure, luxury wear, and eco-conscious fashion, each reflect the stars' personal aesthetics and values. This week, Ranbir Kapoor joined this elite list with his brand, Arks, launched on his 42nd birthday.
With hints from Arjun Kapoor and Karan Johar about Arks being rooted in minimalistic style and lifestyle aesthetics, Kapoor's venture adds yet another layer to Bollywood’s entrepreneurial wave.
Here’s a roundup of Bollywood celebs who’ve ventured into the world of fashion with their own labels, proving they’re not just trendsetters but savvy businesspeople too:
Hrithik Roshan's HRX
Launched in 2013, HRX embodies Roshan’s passion for fitness, offering sportswear, gym equipment, and accessories. With its motto, “Push Your Extreme,” the brand is all about inspiring a healthier lifestyle.
Anushka Sharma's Nush
Founded in 2017, Nush reflects Sharma's hands-on approach to design, presenting a stylish yet affordable collection for women that combines trendy casuals with a touch of elegance.
Saif Ali Khan's House of Pataudi
Bringing a royal touch to ethnic wear, House of Pataudi was launched in 2018. It celebrates traditional Indian craftsmanship, merging comfort and elegance to offer modern, regal-inspired attire.
Alia Bhatt's Ed-a-Mamma
Bhatt’s eco-conscious brand Ed-a-Mamma, launched in 2020, focuses on sustainable kids' and maternity wear. The collection is created from natural fabrics and is packaged in eco-friendly materials.
Deepika Padukone's All About You
Known for her chic style, Padukone’s All About You delivers feminine designs with a bohemian edge. The brand, in collaboration with Myntra, offers affordable, stylish women’s wear.
Salman Khan's Being Human
Not just a clothing line, Being Human supports Khan’s charitable foundation. Founded in 2007, this brand brings casual wear with a cause, contributing proceeds to education and healthcare initiatives.
Shahid Kapoor's Skult
Launched in 2016, Skult is India’s first athleisure brand. Kapoor’s line is all about edgy, comfortable styles that cater to a young, fashion-forward audience.
Sonam & Rhea Kapoor's Rheson
This sister duo’s label, Rheson, launched in 2017, is aimed at young women looking for quirky, affordable everyday fashion, inspired by Bollywood glamour and Indian prints.
Jacqueline Fernandez' Just F
Just F is Fernandez’s fitness-inspired line, offering chic activewear with bold colours and designs. It's ideal for women seeking stylish options for both gym and casual wear.
Malaika Arora, Bipasha Basu, and Sussanne Khan's The Label Life
This collaborative brand offers curated collections of clothing, accessories, and home décor, embodying the trio's distinct styles and aesthetics.
Karan Johar's Tyaani
Johar's brand, Tyaani, specializes in handcrafted Polki jewellery, offering traditional designs with a contemporary twist, catering to modern tastes.
Kriti Sanon's Ms. Taken
Ms. Taken offers a range of western wear for women, including casual and semi-formal attire, reflecting Sanon's youthful and chic style.
Tiger Shroff's Prowl
Launched in 2018, Prowl is an active lifestyle brand offering a range of activewear and accessories designed for young, fitness-conscious individuals.
Virat Kohli's Wrogn and One8
Kohli co-created Wrogn in 2014, a youth fashion brand offering casual wear for men. In 2017, he launched One8 in collaboration with Puma, offering a range of athleisure apparel, footwear, and accessories