Lyst has released Lyst Index for Q1 2020. Off-White has topped the list once again as the “Hottest brand.”

This is the third time in a row that the brand has taken the first place in the Lyst Index. Whereas, Gucci moved to second place in Q4 2019 and to fourth place in Q1 2020. Balenciaga moved one step up from third last quarter to second now. Other brands that joined the list were Raf Simons, Jacquemus, Rick Owens, Thom Browne and Loewe.

Chris Morton, co-founder and CEO of Lyst addressed the impact of COVID-19 by saying: The Lyst Index shows that consumer allegiance to powerful brands remains strong, even in these uncertain times. But the way in which people interact with brands and shop for fashion is changing fast. The COVID-19 crisis is accelerating shifts that were already happening in our industry, and catalysing further changes. In this unprecedented moment, digital is more important than ever to fashion brands. Information and communication are key for our community. Those who adapt quickly to the changing landscape, using data-backed decisions while drawing on their core strengths, will be best placed to ride this out thrive.”

The entire Q1 list can be accessed on Lyst’s website.