Milan fashion week AW 2024
Milan Fashion Week: Trash On Ramp To High-Octane Ferrari Show

From sportswear chic to bare all boldness, the year's MFW wasn't for beginners 

Milan Fashion Week just wrapped, and let me tell you, it was a rollercoaster ride of trends, innovations, and, well, a few head-scratchers. From the trash thrown on models at AVAVA's show to Kanye West attending Marni's 30th-anniversary show, here's the rundown of what went down on the fashion front.

 

Onitsuka Tiger

Sportswear brands are making a major power play on the runway, and Andrea Pompilio's vision for Onitsuka Tiger's AW24 collection is nothing short of inspiring. He seamlessly bridges the gap between high fashion and high performance, creating pieces that are as stylish as they are functional. Imagine hourglass jackets paired with sharp tailored trousers, adding a touch of unexpected edge with a hoodie peeking out from underneath. Office skirts get a streetwise update with zipper details, all infused with a distinct Japanese urban aesthetic. It's a fashion fusion that's equal parts genius and undeniably cool. 

 

Diesel

Diesel's AW24 show was a high-octane affair, with 65 looks unveiled in a mere 13 minutes, captivating a virtual audience of over 1000. But beyond the sheer volume and frenetic pace, a deeper message emerged: one of radical transparency. Gone were the opaque layers of previous seasons. Instead, Diesel embraced a "bare all" approach, utilizing burnout details and denim stripped bare to reveal the raw fabric beneath. Leather-coated denim added a touch of rebellious allure, while the overall effect was undeniably head-turning.

 

Etro

Marco De Vincenzo took a dramatic turn for Etro's AW24 collection, aptly titled "Act." De Vincenzo embarked on a journey of bold experimentation, weaving narratives of Greek mythology into a collection that resonated with a deeper emotional core. Overcoats, shirts, and suits served as canvases for powerful mythological prints, each piece imbued with a sense of drama and intrigue. Sleek leather jackets adorned with unexpected floral motifs added a touch of rebellion, while fur linings on coats and trousers hinted at a touch of opulent luxury.

 

Tom Ford 

Peter Hawking's second outing as Tom Ford's creative director is a masterclass in evolution, not revolution. Building on his 25 years with the brand, Hawking understands the DNA of Tom Ford. His AW24 collection retains the label's signature allure while introducing subtle tweaks for wearability. Expect impeccable tailoring, luxurious textures, and a touch of metallic sheen in the iconic tuxedo. It's a confident step forward, ensuring Tom Ford remains synonymous with timeless sex appeal, now with a touch of contemporary ease.

 

Tod's

Tod's presented its new collection under new creative director Matteo Tamburini, targeting a wider audience with ready-to-wear pieces while maintaining the brand's luxurious quality. The collection features leather outerwear, driving shoes, and knitwear with subtle design twists. Tamburini infuses a touch of playfulness, evident in double-collared shirting, hyper-break trousers, and layered knitwear. This subtle subversion keeps the collection fresh and exciting, catering to a wider audience without compromising on Tod's heritage.

 

Versace

Versace's Fall 2024 collection was a mixed bag. While there were hints of gender fluidity with grungy knits, sheer tops, and thigh-high boots, the overall execution lacked the signature Versace glamour. The abundance of disparate elements, including jeggings-esque skinny pants, muddled the collection's message. This season felt like a departure from the brand's luxurious roots, offering a less-than-cohesive vision.

 

Ferrari

Ferrari ignited Milan Fashion Week with a collection that screamed sexy! White double-breasted coats, crafted for effortless movement and near-impeccable tailoring, offered a luxurious foundation. Monochrome took center stage from look 1 to 18, Satin-co-ords sets and sheer looks, paired with futuristic goggles, injected an edge. 

 

Bottega Veneta

Bottega Veneta's Fall/Winter 2024 show showcased oversized tailoring, bold colours, and textures. fluid pieces contrasted with sharp blazers and trenches, creating a dynamic interplay between movement and structure. Playful prints and signature leather bags completed the designer's vision.

 

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