If ‘regal’ had a name (and an impressive moustache), it would be Raghavendra Rathore. Born from the legacy-laden land of Jodhpur, this OG of opulence didn't just inherit royal legacy—he gave it a serious style upgrade. He's taken the elegance of Rajasthan and stitched it into the fabric of luxury menswear, making heritage look enviably chic. For the modern groom, Rathore isn't just offering an outfit; he's serving heritage on a silver (or maybe embroidered) platter, with sophistication tailored to a T. Think of him as the OG of opulence, crafting wedding wear that whispers, ‘I’m kind of a big deal’ without needing to shout. 

How has the demand for classic groom wear evolved? 
We have witnessed the evolution of groom wear as more than just tradition—it’s now a reflection of personal style blended with heritage. The modern groom seeks a balance between classic elegance and individuality, making bespoke attire increasingly desirable. A groom would pick pieces that are steeped in cultural richness and carry a story and transcend fleeting trends. 

Bandhgalas and achkans have been your signature. How do you keep these classic staples relevant? 
The bandhgala and achkan are reimagined through subtle, innovative changes in fabric, texture, and details. We stay attuned to the pulse of modern aesthetics, ensuring these timeless staples remain a preferred choice for grooms. 

How do you guide grooms in selecting pieces that look good and reflect their personality and heritage? 
Understanding the requirements of grooms, their personal style and comfort are some of the key aspects that we keep in mind while conceptualising bespoke looks. The customised designs reflect not only their individual personalities but also meaningful connections to their roots or cherished elements. 

How do you incorporate modern tailoring techniques within traditional silhouettes? 
Classics are timeless, and since our brand is known for its bespoke designs, we strive to innovate using contemporary tailoring techniques with traditional silhouettes, enhancing comfort while preserving the authenticity of iconic pieces. For us, modern methods only serve to elevate the classical charm. 

With destination weddings becoming popular, how do you adapt your designs for grooms who want versatility and style for various settings? 
We adapt our designs for versatility, ensuring each piece fits varied settings, from beachside ceremonies to palace celebrations. Lightweight, adaptable fabrics and elegant layering make the attire ideal for every occasion.