Akshay Kumar has been known to promote all this positive and social but the actor recently received a lot of flak for doing a commercial for a tobacco brand. The actor joined Shah Rukh Khan and Ajay Devgn as the new ambassador of a popular tobacco brand and was all slammed on the internet for his association with the same. 

People pointed out the hypocrisy via meme, trolls and tweets. People pointed out the fact he has been a vocal supporter of denouncing such products and then went on to do such a commercial. They also mocked his ad where he endorses sanitary pads and condemns smoking.

Seeing the reactions and the backlash, Akshay Kumar now has announced that he is stepping back s the ambassador of the tobacco brand. He issued an apology on social media, saying that his fans’ reactions have deeply affected him. 

In a note that was published online, the actor wrote, ““I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. 

With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes.” 

Meanwhile, on the work front, Akshay Kumar has big releases like Raksha Bandhan, Ram Setu, and Prithviraj in his kitty.

(Featured Image Credits: YouTube)