While TAG Heuer might not command the same sky-high prices as Patek Philippe, Rolex, or Breguet, it still has a rich legacy when it comes to big-ticket auction moments. The most famous example? The legendary Monaco watches worn by Steve McQueen in the 1971 film Le Mans—one of which sold for an astounding $2.2 million. As this racing and cinema icon gets ready for one last lap of fame, let's take a look at some of the other TAG Heuer watches that have made serious waves at auction
TAG Heuer Only Watch Carbon Monaco
The unique TAG Heuer Only Watch Carbon Monaco was crafted with a full carbon case, carbon dial, and carbon hairspring, making it a standout piece in the brand's lineup. This special edition features a striking open-worked dial design that showcases the advanced movement inside, while the extensive use of carbon fiber not only keeps the watch incredibly lightweight but also gives it a futuristic, high-tech appearance. Created as a tribute to TAG Heuer's long history of innovation in chronographs, this watch embraces cutting-edge materials and modern design. Its sale at the 2021 Only Watch auction for CHF 290,000 (~$321,000) reflects its uniqueness, the advanced materials used, and the significance of the charitable event, making it one of the most expensive TAG Heuer watches ever sold at auction.
Heuer Autavia ‘Siffert’ Chronomatic Prototype (Reference 1163)
This prototype version of the Autavia is named after Jo Siffert, the Swiss racing driver who was the first ambassador for Heuer. The rarity of this model, coupled with its prototype status, makes it a prized possession among collectors. It was one of the first automatic chronograph movements developed in the late 1960s, which added to its historical importance and high auction price.
Heuer Autavia 'Jochen Rindt' (Reference 2446)
This model is associated with Jochen Rindt, the legendary Formula 1 driver. The Heuer Autavia 2446, with its distinctive large chronograph sub-dials and association with motorsport, is highly sought after. Its sale price reflects both its excellent condition and its historical significance.
Heuer Carrera Skipper (Reference 7754)
Known for its rare and vibrant dial design, the Skipperrera was produced in limited numbers to commemorate the America's Cup victory of the yacht Intrepid. The unusual colour scheme and its association with a significant sporting event make it a standout piece in the Carrera line, commanding a significant price at auction.
Autavia “Full Lumes” (1st execution dial & hands)
The first-generation Autavias, especially those with full-lume hands, are now highly sought after by collectors for their rarity. The particular watch discussed here, featuring a movement number indicating it as one of the last produced with full-lume hands, is notable for its remarkable condition and historical significance, marking its debut at a Phillips auction. This model is highlighted in the "Heuer Autavia Chronographs 1962-85" book, solidifying its place in watchmaking history.
