Beauty and the Beast
Beauty and the Beast

Powerful and beautiful, the new BMW i8 is every man’s dream machine

Can we ever have enough of BMW? Of course not. And for the likes of us, BMW India has introduced the new sub-brand BMW i8 in India, launching the most progressive sports car of our times.


A complete package, the BMW i8 includes sophisticated aerodynamic features and environment friendly construction. The fluid lines and flat silhouette of the BMW i8 give a distinctive impression of power. The extremely broad BMW kidney grille stretches over to the slim headlights, accentuating the width of the BMW i8 and its road-focused stance. Highlights such as the handle-free ‘scissor’ doors and LED headlights are intimidating – just what it intends to be.


Why bring in the new sub-brand, you ask? Mr. Philipp von Sahr, President, BMW Group India, says, “The world we live in is changing and a changing world constantly demands new ideas. The global automotive industry is witnessing a paradigm shift from the conventional combustion engine to sustainable mobility solutions. And, so is India. This iconic change is inevitable.” We agree. He further adds, “At BMW, we are constantly working to create cutting-edge mobility solutions for the future. We will spearhead this revolution with BMW i – a ground-breaking concept for sustainable mobility and a new understanding of what premium means – strongly defined by sustainability.”


An exclusive event was held in Mumbai to mark the launch of the car – a beauty and a beast, rolled in one. The first plug-in hybrid vehicle from the sub-brand BMW i, the BMW i8, is available at BMW i dealerships in Mumbai, New Delhi and Chennai as a CBU (Completely Built-Up) unit from today onwards.



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